Digia Interactive Virtual Identity (IVI™) Parent Mark
4 of 24
Client: Digia Oy
Place: Helsinki, Finland
Year: 1996
Highlights:
As the core part of an CI programme for this Finnish leader ISP, and based on my IVI™ concept *, I designed this cornerstone for Digia: its parent mark. Together logo and symbol create the Parent Mark.
A fresh and timeless visual concept that works both on paper and on screen, static or dynamically, on two or three dimensions.
The symbol is a simple abstraction of the human figure, depicted by 2 organic lines and a dot that together create a contemporary appeal -on a flexible human being infused with energy.
The human being represents a friendly-oiented company; it was born from shared convictions, its shared core values -clarified based on the survey that I implemented before starting the design brief.
Digia is people communicating with people with the support of High-Tech communications media.
The colour of the symbol in the Parent Mark is Red, Connoting power, excellence
and style.
Based on the core and shared convictions within the organisation I created the slogan "Facing the Challenge" then implemented it to the parent mark.
* © 1996 Interactive Virtual Identity
and IVI™ are Registered Trademarks
owned exclusively by Federico Garcia.
All Rights Reserved.