Digia Interactive Virtual Identity *
Parent mark and Submarks
5 of 24
Client: Digia Oy
Place: Helsinki, Finland
Year: 1996
Highlights:
Based on Digia's symbol the Digia family is a set of five different submarks, resembling the parent mark.
They are actually the parent mark itself in five different positions, both logo and symbol,creating in this way a new mood and look for each submark, creating at the same time a sense of flexibility, independence and coherence.
Digia Oy, Digital Information Architects Inc. is the parent company and there are five divisions wthin the parent company.
Each submark represents one of such divisions:
Digia Branding
Digia DNA
Digia Entertainment
Digia Technology
Digia Training.
Each submark is presented in a different colour, Humanist is the type face used to create the logotypes for each symbol, having the parent mark as their nucleus.
I designed different animations for every submark, as a series of visual-kinetic metaphors that when necessary will allow Digia to convey corporate and strategic messages, while leveraging its identity.
* © 1996-2006 Interactive Virtual Identity and IVI™ are Registered Trademarks
owned exclusively by Federico García.
All Rights Reserved.