Del Blanco mark

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Client: Editorial Del Blanco SACV

Place: Mexico City, Mexico

Year: 1990



Del Blanco Editorial is a small publishing company specialized in Travel magazines distributed in Mexican travel agencies.

The mark consist of 2 elements:
logotype and symbol.

The design of the logotype comes from
the meaning of the Spanish word Blanco (white). With tailored typefaces I created
a visual metaphor for a "white space"
(a "del blanco" space), by presebting an outlined letter "A" among the rest of the letters in a bold.

The symbol depicts an open magazine or a book, which visually echoes the central element of the logotype: the outlined "A".