Idealyze symbol
14 of 24
Client: Idealyze Internet incubator
Place: Sao Paulo, Brazil
Year: 2000
Highlights:
Idealyze is an internet incubator, a spin-off company from the Brazilian corporation Grupo Abril.
In 2000 while working for MarchFIRST Belgium as the creative director of the company I was sent to Sao Paulo, where I coached the creative process with two huge projects (specialized portals from Idealyze), in the meantime while my 6 months stay in Brazil I was appointed by the Idealyze's director to design his company's corporate identity. Based on the creative brief
I presented to the client, under my coaching the symbol was designed by the Brazilian designer Washington Piccini (a central element among my team of Brazilian designers ).