Grupo Rojas mark
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Client: Grupo Rojas
Place: Puebla City, Mexico
Year: 1988
Highlights:
Grupo ROJAS is a Mexican group
of three corporations.
The mark consists of two elements:
The Symbol is an eagle's head looking from right to left.
The Logotype is based on upper case
Avant Garde characters.
Its colours are:
Red for the symbol (power, energy).
Blue for the logo (balance in the actions, wisdom and trust).