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Client: Proximus
Place: Brussels, Belgium
Year: 2001
Proximove's naming & logo: Federico Garcia
Highlights:
In this proposal the idea was to create a story through the package, a "story box/display" creating a deeper bound between Proximus and its audience by presenting slices of life in every package.
At the samne time this sculptural box offered the concept pf a reusable box by combining metal for the box and cardboard.