TELE's Mobile Communications submark
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Client: Telecom Finland Oy (today Sonera)
Place: Helsinki, Finland
Year: 1996
Highlights:
For this division I propose a representation of a human figure communicating
"on-the-run".
The central ellipse represents an individual's head facing to the front and above (strength, novelty, and trust).
The outlined ellipse represents her/his arms; the left arm is pointing to the West.
The right arm is fold, presumably holding a mobile telephone, expressing wireless communication.
The four dots (aligned at 30 degrees angle form a diagonal dotted line) represent a dynamic communications flow headed to the Sky.
On the kinetic version, the dots play a central role as a metaphor of mobility and independence, implicit in the open ellipse.
On screen the submark emerges from the parent mark (e.g., on TELE's web site the parent mark appears centred, either constantly moving or static on 2 or 3D.
By clicking on it or on hypertext referred to MC division the parent mark mutates into a more human representation, through an animated sequence of an abstract human figure, which evolves into the MC submark.
The MC submark contains a distinctive sound (e.g., an electronic chime resembling the "ring" of a mobile telephone).
It could, like the rest of the TELE's IVI™ family * convey audio messages, voice, jingles, video, text and so forth.
On printed media its colour is red for the symbol to signify dynamics and energy and blue for the logotype.
* © 1996-2006 Interactive Virtual Identity and IVI™ are Registered Trademarks
owned exclusively by Federico García.
All Rights Reserved.