It was 1985 when Federico started designing for traditional media, and already two decades after he continues doing so.
The physical realm will never be erased
by the digital ink.
No matter how far technology evolves, corporations, institutions and individuals will always use the material design to communicate the totality of
whom and what they are.
Marks, symbols, logotypes, business cards, letterheads, posters, flyers, vehicles, facades, packages, labels, displays, signage systems and pictograms will always exist as an integral part of visual communication tools.
Tools that help both corporations and individuals to express their totality:
Who they are.
What they do.
How they do it.
Where and When they do it.
In the following pages in this section you will find a broad selection from Federico's physical works and his 20 years of federicografia.