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Client: Leblanc Tours SACV
Place: Mexico City, Mexico
Year: 1990
Illustration: Federico garcia
Highlights:
Using a strong and metaphoric Headline:
("Basta una sola llamada", the Spanish for "A single call is enough")supported with a visual metaphor conveyed by an illustrated Seashell (a call) a strong message and visual hook is achieved.
As part of the corporate identy launch
I suggested to Leblanc the implementation of the identity in diverse media,
among them newspapers and magazines.